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French Version

BBC Arabic inspired to focus on youth issues

BBC Arabic has been inspired by the success of its Your future… who decides it? events in Egypt, Jordan, Sudan, West Bank and Syria which encouraged debate around a range of national and social issues relevant in the lives of young people.

Head of BBC Arabic, Hosam Sokkari said the five-week radio and online campaign showed that there is a huge hunger for content focused on the youth in the Arab world:

“Your future… who decides it? tapped into the lives of young Arabic speakers in the Middle East and North Africa. It went to the places where young people meet and mingle, to interact with them on their own terms and engage them in discussions that touch on their lives.

We have been inspired and delighted by the response. Hundreds of thousands of young people personally engaged in the events and thousands took the opportunity to comment on the issues at the broadcast debates, online on bbcarabic.com and by writing their views on the pioneering ‘grafitti’ style posters.”

Nouran Sallam, moderator of the live debate held in Amman, Jordan, said that the road show gave her an opportunity of a lifetime to get in direct touch with the BBC Arabic audience: “I was thrilled to feel, firsthand, how passionately our audience follow us and how eager they are for us to get closer to them, to understand them and to engage with them. I met young people in Amman who weren’t our listeners, and it was great that they were “discovering” BBC Arabic for themselves through our debate which, I hope, showcased the best of the BBC.”

Amman,05 09 2006
The Star
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